What Is Generational Wealth? What You Need to Know

Published: 4 weeks ago, Last Updated: 3 weeks ago
Laura Gibson
Writer: Laura Gibson
Jackson Rhodes
Reviewer: Jackson Rhodes
Listen minutes

What if the financial choices you make today could echo for generations, shaping the lives of your descendants long after you’re gone? Generational wealth offers this potential.

As a mother of two young children, I often think about their future – how can my husband and I ensure our kids are financially secure and prepared for life’s challenges? This kind of legacy isn’t just about accumulating assets; it’s about installing financial wisdom and resilience to last for generations. 

Keep reading to learn more about what is generational wealth and transform the future of your family.

Generational Wealth Definition

Generational wealth refers to assets, investments, and financial resources passed down from one generation to the next. This type of wealth often includes real estate, businesses, stocks, bonds, and other investments.

The primary goal of building generational wealth is to provide financial security and opportunities for future generations. Its key aspects include: 

  1. Asset Accumulation: Building a portfolio of valuable assets that can appreciate over time.
  2. Estate Planning: Creating a plan to ensure assets are transferred smoothly to heirs through wills, trusts, and other legal instruments. 
  3. Long-Term Investment: Focusing on investments that offer growth potential over many years, such as real estate, stocks, and business ventures.
  4. Tax Planning: Devising a strategy to minimize taxes on inheritance and estate transfers to preserve wealth. 

Why Is Generational Wealth Important?

Building generational wealth is important because it provides economic stability, access to opportunities, and the means to support and invest in future generations. It enables families to maintain and grow their wealth over time, ensuring financial security and the ability to contribute positively to society. 

  • Economic Stability: Generational wealth acts as a financial cushion that can protect future generations from economic downturns and financial hardships. It allows families to maintain a certain standard of living even during economic uncertainty.
  • Access to Opportunities: Having access to generational wealth can significantly enhance educational and career opportunities. Families with generational wealth can afford to send their children to prestigious schools, support higher education, and fund entrepreneurial ventures, increasing the likelihood of economic success for future generations.
  • Home Ownership and Property: Real estate is a common way to transfer wealth. Owning property can provide a stable living environment and be a source of income through rental properties. Property ownership also appreciates in value over time, contributing to the overall wealth of the family.
  • Investment and Growth: Generational wealth allows for investments in diverse financial instruments, such as stocks, bonds, and mutual funds. These investments can grow over time, increasing the family’s wealth and providing a continuous source of income. 
  • Intergenerational Support: Generational wealth can provide support for family members during various stages of life, such as funding education, starting a business, or supporting retirement. This financial support can reduce the burden on individual family members and create a stronger, more unified family structure.
  • Philanthropy and Social Impact: Families with generational wealth tend to contribute to charitable causes and community development. This can have a positive impact on society, creating a legacy of giving and social responsibility.

The Challenges in Building and Maintaining Generational Wealth

Let’s be honest. Building generational wealth is no easy feat. However, while it may be challenging, it is not impossible. 

Wooden blocks with inflation percentage sign and arrow pointing up

With thoughtful planning and persistence, anyone can take steps toward creating a lasting financial legacy. Here are the top challenges in building generational wealth:

Income Inequality

One of the most significant challenges in building generational wealth is income inequality. Those with higher incomes have more disposable income to save and invest, which can lead to a faster accumulation of wealth. Conversely, those with lower incomes may struggle to set aside money for investments, making it harder to build a solid financial foundation.

High Debt

Accumulating high levels of debt, such as student loans, mortgages, and credit card debt, can impede wealth-building efforts. The need to service debt reduces the amount of money available for investments and savings, making it difficult to grow wealth over time.

Inflation and Economic Fluctuations

Economic downturns, inflation, and market volatility can significantly impact the value of investments and savings. These fluctuations can erode wealth and make it challenging to maintain financial stability, especially when trying to build wealth from the ground up.

Financial Literacy

A lack of financial literacy can be a major barrier to building generational wealth. Without a solid understanding of financial principles, such as budgeting, investing, and saving, individuals may make less informed decisions that can hinder wealth accumulation.

Access to Investment Opportunities

Limited access to quality investment opportunities can impact wealth-binding efforts. Many high-return investments require significant capital, which may not be accessible to individuals with lower income or limited savings. 

High Cost of Living

In many areas, the high cost of living can make it difficult to save money and invest. Expenses such as housing, healthcare, and education can consume a large portion of an individual’s income, leaving little room for wealth-building activities.

How to Successfully Manage the Transfer of Wealth

Creating a lasting legacy through generational wealth requires strategic planning and investing. If you’re looking to start accumulating wealth for future generations as part of your family’s financial planning, consider adopting the following measures:

Diversify Investments

Start by spreading investments across different asset classes to reduce risk and increase potential returns, supporting both short-term financial goals and long-term growth.

Close up on government bonds

Here are some key investment options that can help you start building generational wealth:


Investing in stocks means buying shares of ownership in a company. For example, putting money into technology giants like Apple or Microsoft can yield significant gains. Stocks offer the potential of high returns and the benefit of owning part of the company but are subject to high risk and market fluctuations. However, if you stick with them long-term, stocks can grow your wealth, setting a strong financial foundation for future generations.


Bonds are loans you give to companies or the government, like U.S. Treasury bonds. In return, you receive fixed interest payments. They are generally considered safer than stocks because they offer predictable income with lower risk. Bonds can add stability to your portfolio, giving you a steady income stream that you can reinvest. 

Certificates of Deposit (CDs)

CDs are like savings accounts but with fixed interest rates and set maturity dates. For instance, a five-year CD at 2% interest gives you guaranteed returns with low risk, though your money is locked in for those five years. CDs are a secure way to save and grow your money.

Exchange-Traded Funds (ETFs)

ETFs are investment funds you can buy and sell on stock exchanges, offering diversification at lower fees. For example, investing in an ETF that tracks the S&P 500 spreads your risk across many companies, though market risk still exists. ETFs are a simple and easy way to diversify your investments, helping you spread risk and potentially increase returns. 

Treasury Inflation-Protected Securities (TIPS)

TIPS are government bonds designed to keep up with inflation, protecting your purchasing power. They adjust based on the Consumer Price Index (CPI), offering inflation protection, even though they might not yield as much as other investments. TIPS can help preserve the value of your investments over time, ensuring your wealth maintains its purchasing power for future generations. 

Real Estate Investment Trusts (REITs)

REITs let you invest in real estate without having to own property yourself. For example, a REIT focusing on commercial properties can pay you dividends and help diversify your investments. REITs offer a way to get into the real estate market, providing income and growth potential that you can pass down to your heirs.


I-Bonds are U.S. savings bonds that protect against inflation and earn interest based on a fixed rate. Buying I-Bonds through the U.S. Treasury ensures your savings keep pace with inflation, though there are limits on how much you can buy. I-Bonds secure your savings from inflation, helping maintain your wealth’s value over time.

High-Yield Savings Accounts

High-yield savings accounts are bank accounts that offer significantly higher interest rates compared to regular savings accounts, up to 5% annually compared to the typical 0.46% to 0.61%. 

Online high-yield savings account

These accounts leverage compound interest, meaning your savings grow faster over time, making them a great tool for building generational wealth. Here’s how compound interest works – the interest you earn on your initial investment amount also starts to earn interest. By earning more on your savings, you can accumulate wealth more quickly, providing a financial cushion for future generations. 

You can open a high-yield savings account at many online banks, which usually offer better rates than traditional brick-and-mortar banks.

529 Plans for Education

A 529 Plan is a tax-advantaged savings account designed to help families save for their children’s future education costs. You can set up a 529 Plan through financial institutions, state-sponsored programs, or online platforms.

Contributions grow tax-free. Withdrawals are also tax-free if used for qualified education expenses such as tuition, fees, books, and accommodation. However, non-educational withdrawals are subject to taxes and penalties. 

These plans are beneficial for building generational wealth by ensuring that educational expenses are covered, reducing the financial burden on future generations. Investing in a 529 Plan helps secure your children’s or grandchildren’s academic future, ultimately setting their foundation for a successful career.

Examples of Generational Wealth 

Building generational wealth takes strategic investments, smart business choices, and careful planning. These examples of generational wealth show how thoughtful financial decisions can create lasting legacies:

  1. Warren Buffett is the CEO of Berkshire Hathaway, with a net worth of over $137 billion. He initially built his wealth through early investments in Coca-Cola, American Express, and Apple. 
  2. Sam Walton, founder of Walmart, built a retail empire with a net worth that exceeds $267 billion. As Walmart grew into a global leader, management and operational oversight were passed down through the generations. 
  3. John D. Rockefeller, founder of Standard Oil, created a vast fortune in the oil industry that is estimated to be worth around $8.4 billion. The family’s wealth has been preserved and passed down through trusts and foundations. 
  4. Henry Ford revolutionized the automotive industry with the Ford Motor Company. The family is estimated to be worth around $2 billion. The family has sustained and passed down their generational wealth through continued involvement and developments in the automobile industry.
  5. The Mars Family is known for Mars Inc., the world’s largest candy company. The family’s net worth is estimated at over $117 billion. Mars Inc. continues to be managed and run by the family. 

Final Thoughts on Generational Wealth Building

Understanding how to build generational wealth gives you the power to support, educate, and inspire future generations. It’s more than just money; it’s about thoughtful planning and leaving a meaningful legacy. 

As you build and maintain this wealth, think about what you want to achieve for your descendants. Whether it’s funding education, supporting entrepreneurial ventures, or contributing to charitable causes, bridging the generational wealth gap ensures your values, wisdom, and aspirations continue to make a positive impact long after you’re gone. 


Here, we address some of the most frequently asked questions about what is generational wealth:

How Can I Start Building Generational Wealth with Limited Resources?

Start by creating a budgeting method and sticking to it. Track your expenses and identify areas where you can cut back. Focus on saving a portion of your income, even if it is small. Investing in education, both for yourself and your family, can open doors to better financial opportunities.

Is it Possible to Build Generational Wealth Through a Side Hustle?

Starting a side hustle can provide extra income to save or invest in high-yield accounts, which can help in building generational wealth through compounding interest. 

What Should I Prioritize First: Paying Off Debt or Investing? 

It depends on the type of debt and interest rates. Generally, it is best to pay off high-interest debt first. Doing so will free up more of your income, which can be allocated to high-yield savings or investments. 

Does Starting a Small Business Contribute to Generational Wealth?

A successful small business can provide steady income and grow over time, becoming a valuable asset to pass down. It also allows you to teach entrepreneurial skills to the next generation, helping them continue building wealth. 

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